Bookmarks are the best promotional tools for any brand. Not only can they be beautiful, they are very practical. No wonder they’re kept around for years.
Some marketers have little faith in bookmarks. But they're actually great for the following reasons:
There when it's needed– It's the first and last thing someone sees when they open and close a book.
Right time– Your brand can be seen when your target customer is at their most relaxed state. People usually read books while traveling or at home right before they go to bed. Exposing your brand when they're least distracted makes perfect sense.
Practical and useful– Unlike some marketing materials, bookmarks actually serve a purpose. People rarely throw them away.